The Science of Advertising

According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that’s one second less than the attention span of a goldfish. Now this information is important to Marketers and Advertising agency. In fact, in this constant business evolution, business often fail because they are unable to make their brand nessage … More The Science of Advertising

SHARE A COKE WITH… Things you should know

It took 5 years for Coca Cola “Share a Coke” campaign to come to Mauritius. Launched recently by Phoenix Beverages, this concept is relatively new to our island while the global campaign is phasing out. “Share a Coke” campaign started in Australia in 2011 and increased the sales by 7% when the beverage industry was dropping … More SHARE A COKE WITH… Things you should know

7 Billions individuals and branded me

What is a brand? According to Wikipedia, “Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”[1] Brands are used in business, marketing, and advertising.” Most of us consider a brand as something meant for products and other services. But, branding is also meant for us, human being. … More 7 Billions individuals and branded me