7 things to remember when creating a marketing strategy

Originally posted on SQUIRRELS & BEARS:
Marketing is not limited to a marketing department or specific people, it’s all the communication associated with your business; and the principles are exactly the same as in human communication – you will be judged on your appearance, character and actions. When setting a marketing strategy, the key is to…

Emotions in Marketing

Originally posted on LIGHTHOUSE:
The young lady in I Will What I Want campaign is Misty Copeland. She was rejected as ballet candidate because she didn’t fit the norms of Ballet. Watching this video has, I am sure, some emotions in you. You might be saying there is hope and that you can do what you…

How to: Use UGC in Marketing Strategy – Part 1

According to Digital Insights, more than 20 billion photos have been uploaded on Instagram, 500 millions tweets are sent each day and 100 hours of videos are uploaded every minutes on YouTube. These are huge amount of information moving seamlessly onto the internet. So what is User Generated Content (UGC)? David Alan Grier described User … More How to: Use UGC in Marketing Strategy – Part 1