Marketing is not limited to a marketing department or specific people, it’s all the communication associated with your business; and the principles are exactly the same as in human communication – you will be judged on your appearance, character and actions.
When setting a marketing strategy, the key is to start at the end goal and work backwards. Your marketing objectives should go hand in hand with your business goals.
Here are my tips on how to create a successful strategy:
1. DO YOUR RESEARCH
Work with what you know. Look at what your potential customers are looking for and how they communicate. Web traffic analytics is a good starting point to understand your audience’s interests and behaviour. Depending on the data available, look at return on investment on your previous marketing efforts. Marketing can be expensive; so it’s important to know what are you getting for your money. Not only…
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