Emotions in Marketing

LIGHTHOUSE

The young lady in I Will What I Want campaign is Misty Copeland. She was rejected as ballet candidate because she didn’t fit the norms of Ballet. Watching this video has, I am sure, some emotions in you. You might be saying there is hope and that you can do what you are not able to do. You feel the little push that inspire you to greatness and as Misty achieve your dream.

Emotions in Marketing can be powerful motivators to inspire actions in people. We are talking more and more about the shift from customer centric to people centric marketing, Hence, the need of emotions to connect and engage people to your brand. This article will take you through 3 different emotions used in Marketing together with concrete case studies.

1) Love

Love is one of the most powerful emotions that connects people to the brand. In this nice video…

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